Behind The Curtain

From soundcheck to sold‑out show.

Four steps, about two weeks, and roughly ninety minutes of your time in total. We do the setup — you approve the script.

STEP 01

Connect

We plug into your CRM, phone system, and review platforms — about 20 minutes.

STEP 02

Configure

We tune the AI's voice, offers, and rules to match your brand and booking process.

STEP 03

Automate

Reputation, reactivation, and nurturing sequences go live and run around the clock.

STEP 04

Report

A weekly rundown of reviews earned, leads revived, and appointments booked.

In detail

Week one: connect and configure

The 20-minute connection call

We screen-share once and connect three things: your CRM or job management software, your phone and texting number, and your review profiles (Google Business Profile first, then anything else that matters in your market). Nothing gets migrated and nothing gets replaced — we read from and write to the systems you already run on.

Tuning the voice

Generic automation sounds like automation, and homeowners ignore it. We write your sequences in your company's actual voice, using the language your team uses on the phone — "free inspection" versus "free estimate," how you describe a bowing wall, whether you lead with financing. You review and approve every message template before anything sends.

Rules and guardrails

You set the boundaries: sending hours, how many follow-ups before a lead goes quiet, which job types trigger a review request, when a hot lead gets handed to a human immediately. Compliance guardrails — consent checks, STOP handling, quiet hours — are on by default and not optional.

Week two: go live

Reactivation runs first

Your historical database is the fastest win available, so we start there. We work it in controlled batches rather than blasting the whole list — that protects your number's deliverability and keeps your team from being buried in replies on day one.

Then the always-on systems

Once reactivation is stable, reputation and nurturing switch on and simply run. New inquiry arrives, it gets a reply in under a minute. Job closes, a review request goes out. Review lands, a response gets drafted. Every day, without anyone remembering to do it.

Ongoing: report and tune

You get a weekly summary covering reviews earned, leads re-engaged, appointments booked, and response times. We review the numbers with you monthly and adjust — different offers, different timing, different sequences for different job types. The system gets better the longer it runs.

What we need from you

That's it. No new software for your crews, no change to how they work in the field.

Live in under two weeks

Book a free 20‑minute audit — we'll show you exactly how many reviews, leads, and appointments you're leaving on the table.

Book a free audit